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Eco Track™

Boost your
Green Products Awareness

Increase conversion of green financial products by empowering individuals with actionable ​sustainability insights at each transaction.​

logo Eco Track feature to boost green products awareness in banking
Make sustainability tangible for customers through​ their spending.

61% of consumers Feel they need more information to make better choices when shopping sustainably, highlighting the need for education and resources to make eco-friendly decisions easier

51% of consumers want to buy more sustainably

64% of consumers are prepared to behave differently if it benefits society

Why to integrate CO2 insights into your ESG strategy today?

Drive Green Product Adoption

Use lightweight green feature as a soft entry point to green loans, sustainable funds, and eco-friendly credit cards, boosting adoption of your sustainable product suite.

Green feature promoting eco-loans, funds & green credit cards

Spark Sustainable Engagement

Leverage transaction-level CO2 insights to actively engage customers in your bank’s sustainability journey, fostering daily eco-conscious interactions.

CO2 sustainable insights with ecotips sustainable badges

Amplify ESG Branding

Showyour commitment to responsible banking by integrating carbon footprint data into digital channels, elevating your ESG narrative across marketing and PR campaigns.

Amplify ESG Branding

Enhance Customer Loyalty

Demonstrate genuine care for the planet by empowering users with transparent CO2 tracking, deepening trust and loyalty to your bank’s sustainability ethos.

Gauge visual with red to green gradient showing range from 'Unaware' to 'Loyal'.

How to deliver the sustainability concept
to your clients?

Carbon footprint calculation for each transaction

Appraise clients with positive results of calculated CO2 footprint for individual transactions and identified eco-friendy habits.

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Estimated footprint for every transaction
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Calculation recognising different national models
Carbon calculation from payment transaction
Sustainable education with EcoTips in a banking app with logo

Educate with EcoTips

Raise awareness on sustainability topics by providing contextual eco tips or recommendations to help clients better understand the CO2 values.

Add a layer of insights with sustainable tags

Identifying transactions based on the nature of the shops and the products they sell, enabling users to make sustainable choices effortlessly

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Ready-made set of tags
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Custom categories and tags
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Encourage conscious and sustainable consumption
Custom sustainable tags & categories icon by logo for eco transaction filtering
CO₂ emissions in the MCC categorisation model for mcc 4789

Exceed MCC categorisation

Precision in carbon footprint calculation is strongly influenced by precision of categorisation. Standard models focus on estimation of CO2 multipliers for individual categories.

However, accuracy of underlying categorisation is out of the scope.

** Model showcase - Based on the general EU model. Example of €50 spent. Our approach is ready for CO2 tracking on the merchant level once possible.

Integrate responsible banking holistically into your core business activities.

Discover other data solutions that amplify your ESG activities and help you reach your business goals.

Banking app UX with merchant logos, GPS-based transaction location, and spending insights

Be inspired by success stories

Banking app with EcoTrack API and CO₂ tracker

How Raiffeisenbank provides sustainability experience to more than 1M+ clients

Raiffeisenbank in the Czech Republic has been working with logo for five years to improve the transaction experience. Raiffeisenbank has now integrated the Eco Track™ product to offer more than 1 million customers who actively use mobile banking an overview of the estimated carbon footprint of their payments.
Bunq app empowered by logo

How bunq provides data-driven insights?

bunq - the Dutch challenger bank was struggling to achieve a high coverage of merchant reconciliation. Learn more about how logo helped them through payment data enrichment.

Be a step ahead

Industry insights
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Sustainability in Digital Banking: Trends and the Crucial Roles of Banks and Consumers

Sustainability is becoming an increasingly key issue in digital banking, both from the perspective of consumers and from the standpoint of banks reflecting their interests as well as their ESG strategy. The interest also reflects a growing awareness of the climate change we are facing. In this article, we take a detailed look at why green direction and green thinking in banks and their banking applications are coming to the foreground now.
Inside logo
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From Intern to Product Lead: How Kateřina Linhartová Helps Banks Track Carbon Footprints in Their Apps

She wanted to work in a startup and change the world around her. The idea took root during her Erasmus exchange in Finland, which she joined while studying at the Prague University of Economics and Business. Still a student at the time, Kateřina Linhartová joined the fintech company logo as an intern.
Success stories
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How Raiffeisenbank Czech Republic displays the transactional carbon footprint of more than 1M+ clients with logo

Raiffeisenbank in the Czech Republic has been working with logo for five years to improve transaction categorisation, merchant recognition and payment enrichment. At a time when sustainability is an important topic for banks and consumers, Raiffeisenbank has integrated the Eco Track™ product to offer a view of the estimated transactional carbon footprint of payments to more than 1 million customers who actively use mobile banking.

Switch to logo today!

Explore how logo can help you get the most from transaction data, increase your app engagement and turn UX into your competitive advantage.

Before and after comparison of mobile banking app with logo transaction data enrichment